Author: Gabbi Fossano

Social media has drastically impacted marketing and advertising in recent years. Social media influencers are up and coming and are the ideal source of marketing for businesses who aim to target social media users, impacting their buying decisions. Advertising a product through social media influencing creates an effective approach to reaching a large audience. With their platform, they can promote products to thousands of people who trust them as endorsers. This can be done with real time updates through pictures, videos, blog posts, tweets, and more.  Why do influencers have such an impact on the products we buy, and why do

How do you set your company apart from the rest? How do you stand out to potential clients? These two questions are commonly asked when trying to start a new business or rebrand an existing one. Take a look at your company from the outside in. How do existing and potential customers or clients view you? Do some digging and find out what makes you special compared to other companies and competition. Why do your clients keep coming back? If your company is failing to differentiate from others, chances are your mission statement isn’t strong or memorable enough. Create a mission statement that

As you may know, Helvetica is a well-known, universal typeface that has been around since the 1950’s. Whether we notice it or not, it is everywhere we look—on billboards, subway signage, storefronts, menus, magazines—you name it. Countless amounts of large companies use this font in their logos, such as Jeep, Target, Staples, Ebay, Burger King and Crate&Barrel. Logos such as NASA, American Airlines, and New York subway stop marks use this font specifically due to its ability to be legible in motion. Something interesting about Helvetica is that people either love it or hate it. On one hand, it is neutral, simple

Life After High School This summer I was given the wonderful opportunity to work at Premier Communications Group for my dad, Randy. When I reflect back on who I was before working at PCG, I see an 18-year-old girl, fresh out of high school, unsure of what to do with her life. Don’t get me wrong, I still don’t know where life will take me—but this job has guided me in the right direction and taught me more than I could have ever imagined. This year has been the most bittersweet year of my life. With the events of senior year, graduating

Businesses often rebrand over time to stay up to date when facing the pressure of staying on-trend, but when do companies reach a point of omitting their name from their brand mark? It takes time and effort. Developing a logo mark that is memorable, versatile and timeless will allow people to identify your company, but that’s only part of the process—hang on to your hat, today’s consumers are absorbing your brand at warp speed! Before the internet, companies were limited to using traditional marketing channels— broadcast, print and outdoor—to get brand exposure in the marketplace. With the expansion of technology, today’s brands