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In today’s digital world, many businesses are neglecting the power of the promotional product. Promotional products, swag or branded giveaways are usually a small token given by a company to promote their product or service but can also be a thank you gift for loyal clients and employee recognition. Whatever you call them, they can be the most enduring and influential advertising you can do. As consumers, we have learned to tune out most forms of advertising. Television commercials are skipped thanks to the DVR or are missing altogether due to the many streaming services available. Social Media advertising can be blocked

Life After High School This summer I was given the wonderful opportunity to work at Premier Communications Group for my dad, Randy. When I reflect back on who I was before working at PCG, I see an 18-year-old girl, fresh out of high school, unsure of what to do with her life. Don’t get me wrong, I still don’t know where life will take me—but this job has guided me in the right direction and taught me more than I could have ever imagined. This year has been the most bittersweet year of my life. With the events of senior year, graduating

Businesses often rebrand over time to stay up to date when facing the pressure of staying on-trend, but when do companies reach a point of omitting their name from their brand mark? It takes time and effort. Developing a logo mark that is memorable, versatile and timeless will allow people to identify your company, but that’s only part of the process—hang on to your hat, today’s consumers are absorbing your brand at warp speed! Before the internet, companies were limited to using traditional marketing channels— broadcast, print and outdoor—to get brand exposure in the marketplace. With the expansion of technology, today’s brands

Over the last couple of weeks Nissan took its Smokin’ Titan pickup truck, the world’s first fully integrated mobile kitchen and in-vehicle bed meat smoker, on a four-city road trip. It came to an end in Pigeon Forge, Tennessee, at “The Great Titan Meat Up,” where five media teams and one Nissan employee team challenged a team of Nissan executives in what was deemed “the most unique cooking contest you’ll ever witness.” To match the unique manner of the event at hand, the Premier Communications Group team set out to brand it accordingly—keeping its location and overall barbecue theme in mind