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There are several instances where rebranding is a necessity for a business. It can be a signal for a good change for some (mergers, product line expansion), or less savory reasons (tainted, outdated image). Regardless of the reason, there's a thin line between the right and wrong way to go about rebranding. The first step to a successful rebranding campaign is to first outline the extent of the rebranding campaign, which usually be determined by the impetus behind the desired change in market perception. Seattle's Best Coffee (SBC) recently unveiled their new logo and accompanying buzz campaign to lukewarm reviews thus far,

Yesterday’s daily production meeting at PCG came with an added bonus when Randy shared the final result of a recent project involving our client, Transilwrap, Inc. Through our various PR connections, we were able to secure a prominent feature on the cover of the February 2010 edition of Graphic Arts Monthly magazine, showcasing Transilwrap’s newest dimensional substrate. Far from your father’s print cover, this breathtaking 3-D piece (click to enlarge, though viewing it digitally truly doesn’t do it justice) was produced through a cooperative arrangement between Transilwrap and Azuna, LLC, a new media company with patented, cost-effective 3-D print technologies. Throughout

LinkedIn has become an increasingly popular business hub, with over 65 million users connected together to engage in a free-flow of business ideas, information and potential business ventures and to (re)discover contacts. The network allows users to link up with others within three degrees of separation. As such, it affords the user the chance to control what information of theirs is visible to those who are not a part of their network. Seemingly in an under-the-radar fashion (perhaps thanks to social media behemoth Facebook's recent OpenGL API launch and new "like" buttons), LinkedIn