Social media has drastically impacted marketing and advertising in recent years. Social media influencers are up and coming and are the ideal source of marketing for businesses who aim to target social media users, impacting their buying decisions. Advertising a product through social media influencing creates an effective approach to reaching a large audience. With their platform, they can promote products to thousands of people who trust them as endorsers. This can be done with real time updates through pictures, videos, blog posts, tweets, and more.  Why do influencers have such an impact on the products we buy, and why do

As you may know, Helvetica is a well-known, universal typeface that has been around since the 1950’s. Whether we notice it or not, it is everywhere we look—on billboards, subway signage, storefronts, menus, magazines—you name it. Countless amounts of large companies use this font in their logos, such as Jeep, Target, Staples, Ebay, Burger King and Crate&Barrel. Logos such as NASA, American Airlines, and New York subway stop marks use this font specifically due to its ability to be legible in motion. Something interesting about Helvetica is that people either love it or hate it. On one hand, it is neutral, simple

In today’s digital world, many businesses are neglecting the power of the promotional product. Promotional products, swag or branded giveaways are usually a small token given by a company to promote their product or service but can also be a thank you gift for loyal clients and employee recognition. Whatever you call them, they can be the most enduring and influential advertising you can do. As consumers, we have learned to tune out most forms of advertising. Television commercials are skipped thanks to the DVR or are missing altogether due to the many streaming services available. Social Media advertising can be blocked

More companies are shelving suits and ties for relaxed, branded work clothes.   What are you wearing to work today? There’s a good chance you’re feeling a bit more comfortable in your clothes than you were five years ago. Work dress codes that once consisted of a collared shirt and jacket are now being replaced with more casual looks that close the gap between weekdays and the weekend. Comfortable, company-branded apparel provides the perfect opportunity to wear professional, yet relaxed attire in many different environments—whether it’s at the office, on the golf course or on a weekend getaway.   Work shirts High-quality shirts made from moisture-wicking tech fabrics

Old Spice’s “The Man Your Man Could Smell Like” ad campaign has made a big splash online, but the question Old Spice and its agency, Wieden + Kennedy, face is whether body wash sales have grown. Over a seven-day span in July, Old Spice uploaded over 180 YouTube videos in which newfound star, actor Isaiah “The Old Spice Guy” Mustafa, answered user-submitted questions from Facebook, Twitter and YouTube. The social media campaign was a smash hit and AdWeek called it the “fastest-growing and most popular interactive campaign in history." After weeks of “Did it work?” from ad professionals, Wieden + Kennedy (W+K),

There are several instances where rebranding is a necessity for a business. It can be a signal for a good change for some (mergers, product line expansion), or less savory reasons (tainted, outdated image). Regardless of the reason, there's a thin line between the right and wrong way to go about rebranding. The first step to a successful rebranding campaign is to first outline the extent of the rebranding campaign, which usually be determined by the impetus behind the desired change in market perception. Seattle's Best Coffee (SBC) recently unveiled their new logo and accompanying buzz campaign to lukewarm reviews thus far,