Automotive

Over the last couple of weeks Nissan took its Smokin’ Titan pickup truck, the world’s first fully integrated mobile kitchen and in-vehicle bed meat smoker, on a four-city road trip. It came to an end in Pigeon Forge, Tennessee, at “The Great Titan Meat Up,” where five media teams and one Nissan employee team challenged a team of Nissan executives in what was deemed “the most unique cooking contest you’ll ever witness.” To match the unique manner of the event at hand, the Premier Communications Group team set out to brand it accordingly—keeping its location and overall barbecue theme in mind

When you’re working with “America’s best sports car” it’s important to do it justice—and that’s exactly what we set out to accomplish when we were tasked with designing and creating custom branded gear and apparel for the media unveiling of the 2019 Chevrolet Corvette ZR1. The event took place on Monday in Braselton, GA at Road Atlanta, where a dozen journalists were invited out to learn more about how the latest Corvette installment was built, before taking to the track to drive what is now the fastest legal street car in automobile history. What’s really challenging, aside from driving a sports car

With the closing of the 2016 North American International Auto Show in Detroit last month, here’s a look at how we put our creative stamp on our clients featured at this year’s event.   Those who attended the show, or saw media coverage, probably agree that the clear showstopper was the stunningly sleek Buick Avista coupe concept. On January 10, we attended a special press unveiling at Eastern Market in Detroit. It’s rumored the Avista may actually have a slight chance at seeing production someday – and we are all behind it! It’s absolutely one of the best concept cars