Branding

Social media has drastically impacted marketing and advertising in recent years. Social media influencers are up and coming and are the ideal source of marketing for businesses who aim to target social media users, impacting their buying decisions. Advertising a product through social media influencing creates an effective approach to reaching a large audience. With their platform, they can promote products to thousands of people who trust them as endorsers. This can be done with real time updates through pictures, videos, blog posts, tweets, and more.  Why do influencers have such an impact on the products we buy, and why do

How do you set your company apart from the rest? How do you stand out to potential clients? These two questions are commonly asked when trying to start a new business or rebrand an existing one. Take a look at your company from the outside in. How do existing and potential customers or clients view you? Do some digging and find out what makes you special compared to other companies and competition. Why do your clients keep coming back? If your company is failing to differentiate from others, chances are your mission statement isn’t strong or memorable enough. Create a mission statement that

In today’s digital world, many businesses are neglecting the power of the promotional product. Promotional products, swag or branded giveaways are usually a small token given by a company to promote their product or service but can also be a thank you gift for loyal clients and employee recognition. Whatever you call them, they can be the most enduring and influential advertising you can do. As consumers, we have learned to tune out most forms of advertising. Television commercials are skipped thanks to the DVR or are missing altogether due to the many streaming services available. Social Media advertising can be blocked

Businesses often rebrand over time to stay up to date when facing the pressure of staying on-trend, but when do companies reach a point of omitting their name from their brand mark? It takes time and effort. Developing a logo mark that is memorable, versatile and timeless will allow people to identify your company, but that’s only part of the process—hang on to your hat, today’s consumers are absorbing your brand at warp speed! Before the internet, companies were limited to using traditional marketing channels— broadcast, print and outdoor—to get brand exposure in the marketplace. With the expansion of technology, today’s brands

Over the last couple of weeks Nissan took its Smokin’ Titan pickup truck, the world’s first fully integrated mobile kitchen and in-vehicle bed meat smoker, on a four-city road trip. It came to an end in Pigeon Forge, Tennessee, at “The Great Titan Meat Up,” where five media teams and one Nissan employee team challenged a team of Nissan executives in what was deemed “the most unique cooking contest you’ll ever witness.” To match the unique manner of the event at hand, the Premier Communications Group team set out to brand it accordingly—keeping its location and overall barbecue theme in mind

When you’re working with “America’s best sports car” it’s important to do it justice—and that’s exactly what we set out to accomplish when we were tasked with designing and creating custom branded gear and apparel for the media unveiling of the 2019 Chevrolet Corvette ZR1. The event took place on Monday in Braselton, GA at Road Atlanta, where a dozen journalists were invited out to learn more about how the latest Corvette installment was built, before taking to the track to drive what is now the fastest legal street car in automobile history. What’s really challenging, aside from driving a sports car

More companies are shelving suits and ties for relaxed, branded work clothes.   What are you wearing to work today? There’s a good chance you’re feeling a bit more comfortable in your clothes than you were five years ago. Work dress codes that once consisted of a collared shirt and jacket are now being replaced with more casual looks that close the gap between weekdays and the weekend. Comfortable, company-branded apparel provides the perfect opportunity to wear professional, yet relaxed attire in many different environments—whether it’s at the office, on the golf course or on a weekend getaway.   Work shirts High-quality shirts made from moisture-wicking tech fabrics

While we believe our company is only as strong as our people, the same philosophy is true for our community. Whether it's helping to build a home for a family that lost everything or simply giving children supplies they need to color and draw, we believe in giving back to those who may need a helping hand. And we have a lot of fun while we're doing it. Here’s a look back at our charitable holiday campaigns from the past 10 years.   2005 HOLIDAY PACKAGE: HABITAT FOR HUMANITY The year 2005 found parts of the world ravaged by earthquakes, tornadoes and mudslides. We

Premier Communications Group has won four awards from Graphic Design USA (GDUSA), three Davey Awards, two Communicator Awards, and one Gold Ink Award in recent industry competitions. Here’s a breakdown: GDUSA American Graphic Design Awards Just fewer than 10,000 entries are submitted to GDUSA for judging; only 15% make the cut. Cases of agencies winning multiple awards are rare. Some of the GDUSA awards include our 2014 Holiday Campaign, branding for Cypress Partners and the Buick 2015 NAIAS Press Kit. Davey Awards Our Buick power bank packaging won a gold Davey Award. Silver awards went to both the Corvette Lapel Pin Package and Buick 2015

Earlier this year, Victor Saroki & Associates Architects—one of our many longtime clients—reached out to us and expressed the desire to embark on a rebranding process, which would coincide with the firm's 30th anniversary. It's not everyday that you get the chance to partner on a project like this with a company as revered in its industry in metro Detroit and beyond as is Saroki. One of our main objectives was to pull out three areas that differentiate Saroki from its comtemporaries: philosophy, process and team. The common threads between them lied chiefly in the firm's commitment to providing excellent architecture