Design

As you may know, Helvetica is a well-known, universal typeface that has been around since the 1950’s. Whether we notice it or not, it is everywhere we look—on billboards, subway signage, storefronts, menus, magazines—you name it. Countless amounts of large companies use this font in their logos, such as Jeep, Target, Staples, Ebay, Burger King and Crate&Barrel. Logos such as NASA, American Airlines, and New York subway stop marks use this font specifically due to its ability to be legible in motion. Something interesting about Helvetica is that people either love it or hate it. On one hand, it is neutral, simple

The way we operate has changed ten-fold since our agency’s early days. Technology has had a tremendous impact on the way that we do business; long-gone are the mammoth typesetters and photo developing labs, which were quickly elbowed out by ever-evolving design software, and this little thing called “the Internet.” Through it all, we’ve stayed true our company culture, serving clients as a resource for creative marketing services centered on quality work and top client service. This is no better personified than looking toward our Art Director, Maria Kowalski, who recently celebrated her 31stanniversary working at Premier Communications Group.Maria has been

Businesses often rebrand over time to stay up to date when facing the pressure of staying on-trend, but when do companies reach a point of omitting their name from their brand mark? It takes time and effort. Developing a logo mark that is memorable, versatile and timeless will allow people to identify your company, but that’s only part of the process—hang on to your hat, today’s consumers are absorbing your brand at warp speed! Before the internet, companies were limited to using traditional marketing channels— broadcast, print and outdoor—to get brand exposure in the marketplace. With the expansion of technology, today’s brands

Over the last couple of weeks Nissan took its Smokin’ Titan pickup truck, the world’s first fully integrated mobile kitchen and in-vehicle bed meat smoker, on a four-city road trip. It came to an end in Pigeon Forge, Tennessee, at “The Great Titan Meat Up,” where five media teams and one Nissan employee team challenged a team of Nissan executives in what was deemed “the most unique cooking contest you’ll ever witness.” To match the unique manner of the event at hand, the Premier Communications Group team set out to brand it accordingly—keeping its location and overall barbecue theme in mind

When you’re working with “America’s best sports car” it’s important to do it justice—and that’s exactly what we set out to accomplish when we were tasked with designing and creating custom branded gear and apparel for the media unveiling of the 2019 Chevrolet Corvette ZR1. The event took place on Monday in Braselton, GA at Road Atlanta, where a dozen journalists were invited out to learn more about how the latest Corvette installment was built, before taking to the track to drive what is now the fastest legal street car in automobile history. What’s really challenging, aside from driving a sports car

While we believe our company is only as strong as our people, the same philosophy is true for our community. Whether it's helping to build a home for a family that lost everything or simply giving children supplies they need to color and draw, we believe in giving back to those who may need a helping hand. And we have a lot of fun while we're doing it. Here’s a look back at our charitable holiday campaigns from the past 10 years.   2005 HOLIDAY PACKAGE: HABITAT FOR HUMANITY The year 2005 found parts of the world ravaged by earthquakes, tornadoes and mudslides. We

Premier Communications Group has won four awards from Graphic Design USA (GDUSA), three Davey Awards, two Communicator Awards, and one Gold Ink Award in recent industry competitions. Here’s a breakdown: GDUSA American Graphic Design Awards Just fewer than 10,000 entries are submitted to GDUSA for judging; only 15% make the cut. Cases of agencies winning multiple awards are rare. Some of the GDUSA awards include our 2014 Holiday Campaign, branding for Cypress Partners and the Buick 2015 NAIAS Press Kit. Davey Awards Our Buick power bank packaging won a gold Davey Award. Silver awards went to both the Corvette Lapel Pin Package and Buick 2015