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What started as a simple text-like message has evolved into an online canvas for individual expression. Earlier this year, Twitter added the ability to poll a community and view Periscope broadcasts right in a Tweet (without the app), as well as search out GIFs for creative posting. The newest updates allow you to do even more. According to Twitter, the changes “simplify Tweets including what counts toward your 140 characters,” freeing up the limited space to be as crafty as you choose. Here are the key changes that will make the most of your messaging: •  Replies – @names will no longer be

At May’s Google Performance Summit, a number of long-awaited changes were announced for Google’s biggest cash cow of the last 15 years: AdWords. The primary announcement was the shift of the AdWords platform from a simply “mobile-friendly” interface to a “mobile-first” focus. In his Ads & Analytics Innovations keynote, Sridhar Ramaswamy, SVP of ads and commerce, said the “shift to mobile is no longer something that will happen . . . The shift’s happened.” As consumers begin to seamlessly move between online and offline experiences, it’s important for marketers to bridge the digital and physical worlds. Noted below are a few of

Premier Communications Group has won four awards from Graphic Design USA (GDUSA), three Davey Awards, two Communicator Awards, and one Gold Ink Award in recent industry competitions. Here’s a breakdown: GDUSA American Graphic Design Awards Just fewer than 10,000 entries are submitted to GDUSA for judging; only 15% make the cut. Cases of agencies winning multiple awards are rare. Some of the GDUSA awards include our 2014 Holiday Campaign, branding for Cypress Partners and the Buick 2015 NAIAS Press Kit. Davey Awards Our Buick power bank packaging won a gold Davey Award. Silver awards went to both the Corvette Lapel Pin Package and Buick 2015

Websites containing Flash player leave users vulnerable to malware Both Google and Mozilla have now blocked the Adobe Flash plug-in on their respective Chrome and Firefox browsers, resulting from cyberattacks that allow hackers to take over anyone’s computer. Instead of seeing videos or slideshows, visitors to Flash-driven websites will now be greeted with “SECURITY WARNING.” Flash’s origins are rooted in the PC era—a time when it was the only game in town to consume multimedia web content. This doesn’t translate very well into the mobile era, which emphasizes longer battery life, responsive web design and touch interfaces—all areas in which Flash fails to