Branding Tag

Premier Communications Group has won four awards from Graphic Design USA (GDUSA), three Davey Awards, two Communicator Awards, and one Gold Ink Award in recent industry competitions. Here’s a breakdown: GDUSA American Graphic Design Awards Just fewer than 10,000 entries are submitted to GDUSA for judging; only 15% make the cut. Cases of agencies winning multiple awards are rare. Some of the GDUSA awards include our 2014 Holiday Campaign, branding for Cypress Partners and the Buick 2015 NAIAS Press Kit. Davey Awards Our Buick power bank packaging won a gold Davey Award. Silver awards went to both the Corvette Lapel Pin Package and Buick 2015

Earlier this year, Victor Saroki & Associates Architects—one of our many longtime clients—reached out to us and expressed the desire to embark on a rebranding process, which would coincide with the firm's 30th anniversary. It's not everyday that you get the chance to partner on a project like this with a company as revered in its industry in metro Detroit and beyond as is Saroki. One of our main objectives was to pull out three areas that differentiate Saroki from its comtemporaries: philosophy, process and team. The common threads between them lied chiefly in the firm's commitment to providing excellent architecture

The excitement is still buzzing from Chevrolet’s surprise announcement of the return of the Corvette Stingray. Well, our engines have been revved for much longer, since we were selected to design and produce the press kit for the unveiling at the 2013 North American International Auto Show. After meeting and brainstorming with designers, engineers and the Chevrolet team, Premier began the design process last August. Not only were we challenged with producing a one-of-a-kind, “collectible” press kit, we were also tasked with including a unique surprise that would disclose that the seventh-generation Corvette would in fact be a Stingray. For this

Good news from the Premier Communications Group camp! We recently got the word from Graphic Design USA that Premier Communications Group has been awarded eight 2010 American Graphic Design Awards. The awards that we received for our client work cover a variety of industry sectors, including automotive, municipal, automotive, specialty insurance, cemetery and furniture and millwork. The judges reviewed more than 8,000 entries this year, selecting an exclusive 15 percent for awards. The following eight Premier Communications Group projects were named winners: 1. General Motors Plug-In Electric Vehicle Passport 2. CarVal Investors Mini Brochure 3. Royal Oak Chamber of Commerce Logo 4. Mt. Elliott Cemetery Association The Preserve Logo 5. First

There are several instances where rebranding is a necessity for a business. It can be a signal for a good change for some (mergers, product line expansion), or less savory reasons (tainted, outdated image). Regardless of the reason, there's a thin line between the right and wrong way to go about rebranding. The first step to a successful rebranding campaign is to first outline the extent of the rebranding campaign, which usually be determined by the impetus behind the desired change in market perception. Seattle's Best Coffee (SBC) recently unveiled their new logo and accompanying buzz campaign to lukewarm reviews thus far,